In 2004 I received a spam email. There’s nothing profound about that of course. Like most people I’d received hundreds before and I’ve received hundreds since. But I’ll always remember this particular one and, as an exception, I’m pretty pleased it was sent to me.
Not because I wanted what it was trying to sell to me – an ebook about making money online, no less – but because that single spam email led me down a pretty cool path. I knew the author of the book hadn’t sent me that email, so I wondered why someone else attacked my inbox with it.
After a bit of digging it didn’t take me long to discover affiliate marketing: promoting other people’s products online on a commission-only basis. Intrigue set in. I was already interested in web technology and design, but I got hooked on the process of using that technology to promote and sell other people’s products just using digital media. Bar spam of course.
Researching keywords, markets and trends, testing landing pages, maximising usability, interpreting data metrics, increasing conversion rates… I’ll stop! The point is, matching people’s problems with other people’s solutions online is something I’ve been doing ever since.
In 2012 I became qualified to teach adults in post-compulsory education, and moved solely into training and consultancy in digital media marketing.
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