My Story

In 2004 I received a spam email. There’s nothing profound about that of course. Like most people I’d received hundreds before and I’ve received hundreds since. But I’ll always remember this particular one and, as an exception, I’m pretty pleased it was sent to me.
Why?

Not because I wanted what it was trying to sell to me – an ebook about making money online, no less – but because that single spam email led me down a pretty cool path. I knew the author of the book hadn’t sent me that email, so I wondered why someone else attacked my inbox with it.

After a bit of digging it didn’t take me long to discover affiliate marketing: promoting other people’s products online on a commission-only basis. Intrigue set in. I was already interested in web technology and design, but I got hooked on the process of using that technology to promote and sell other people’s products just using digital media. Bar spam of course. ;-)

Researching markets and trends, search engine keywords, testing landing pages, maximising usability, increasing conversion rates… I’ll stop! The point is, matching people’s problems with other people’s solutions is something I’ve been doing ever since.

Using the web to get your stuff to people who need/ want it is priceless… when it’s done right. And when it’s done right, it’s pretty good fun too!