What I Do

Consultancy

A Magnet That Pulls Customers Towards Your Business running 24/7/365…
And Keeps Getting Stronger

That’s what those who know how to use digital media have.

Some of them are your competitors

Would you like to have your own customer magnet?

Can you afford not to have your own customer magnet?

In your report, researched and presented for your business, discover…

• The search words that customers who are ready to buy are using to try and find you
• How to get your business in front of those searchers on the Web
• How to turn your visitors into leads and qualify them as prospects, ready to become customers
• A sample landing page for your business, fully optimised for visitor conversion
• How to promote your brand, locate potential customers, and build relationships using social media

• Make sure you get the highest Return On Investment you can. Thorough audit and analysis of your current online marketing activities. Identification of areas for improving performance and recommendations on how to implement an effective online strategy. Covers activities such as:
  • Search Engine Optimisation (SEO)
  • Pay Per Click marketing including Google AdWords
  • Online PR including social networks, widgets, blogs and feeds
  • Analysis of benefits of digital media in the context of your business including wikis, viral video, webcasts, podcasts, mobile marketing
  • Partner marketing including affiliate marketing and link-building
  • Email marketing including deliverability, renderability
  • Site structure and template designs
  • Site content and copy
• Competition analysis and recommendations of how to compete most effectively.
• Customer segmentation based on search engine data. List of key words and phrases being searched on by potential leads and customers. Recommendations of which terms/ segments to target based on existing competition and potential return.

Report provided in spiral bound hard copy and digital pdf format. To find out more, put your name and email in the form on my home page…

Available as a digital media marketing consultant. Contact me to discuss details.

Project Management

Prior to undertaking any projects some consultation is required. This is to construct the project’s objectives, scope, and initial work plan; identify and control risks, and fully cost the project.

The most cost-effective way to do this is by getting the discounted bespoke report (see above). For more details, enter your name and email on the home page.

• User-centred and outcome-focussed website aimed at giving you a serious competitive edge.
• Web standards-compliant markup code to maximise interoperability between the range of customers’ web browsers and viewing platforms.
• Content Management System to allow you to make simple changes to your site with no technical knowledge.
• Keyword optimised to aid indexing and ranking of your web pages by search engines as being on-topic for the products and services you deliver to the market you are targeting.

• Market research relating to key words and phrases typed into search engines, indicating precisely what your prospects are looking for.
• Custom built landing pages focussed on converting page visitors into leads or customers. Pages can be added to existing site, onto standalone domains, or as part of a full web design project.

• Improvements to your existing efforts to convert site visitors into leads/ customers, or a completely new project from scratch.

• List building using incentivised “opt-in” landing pages to capture lead name and email information.
• Secure database storage of your list(s) of prospects/ customers.
• Email marketing campaign(s) copywritten and managed.

Establishing your web presence as an authoritative and relevant result under the search terms that your prospects are typing into search engines.

Analysis of your website’s data metrics, with recommendations on how to optimise conversion rates for existing traffic flow, build on your current sources of site visitors, and gain new sources of web traffic.