Build To Convert: Transform Your Website and User Experience
Most likely, you have a website already. If this is something you still need to do, that may be just as well! Attend this workshop before building your site. Getting an impressive-looking website is not difficult or even particularly costly. Ensuring visitors to your site find their stay quick, easy and engaging, and turn into leads or customers takes a lot more effort.
Acquiring web traffic, through search engine marketing or social media marketing for instance, can be complicated and requires investment of time, money, or both. Such an investment in getting your website in front of the right eyes demands a site that is worthy of their valuable time. Neglect that, and they will simply leave. Quickly.
Benefits to You and Your Company
Gain an understanding of how to improve your user experience, and quickly meet the needs of your visitors. Build or transform your existing site into a tool that adds genuine value to your business by generating leads and customers.
Recognise the good and bad elements of website design in the context of usability and conversion. Understand how your website is more than just your piece of virtual real estate, and start designing guidelines for your site’s structure, navigation, and landing pages.
Who Should Attend?
This is a practical course for anyone who markets a business without a digital marketing professional on their team. This generally makes it attractive for small and medium-sized businesses that either need to design and build their website themselves to market their products/ services themselves, or want to know more before investing in an external specialist.
By the end of the session, you will be able to:
- State the purpose of your website in terms of the specific and measurable ways it will bring more customers to your business
- Evaluate your existing site against critical UXD (User Experience Design) principles, or start drafting a new site based on solid UXD principles
Workshops are relaxed, informal, and interactive. Delegates apply their learning directly to their own business throughout the session, and the learning outcomes are designed to form the basis of a SMART action plan.
This is a three hour workshop, costing £97 to attend.
Find Out More
The workshop is run in Rochester, Kent. If you would like to know when the next workshop is running, the best way is to subscribe to my emails, and you will be the first to know.