Customers: Profiling, Decision Journeys, and Digital Content Planning
The “bedrock workshop” of your digital marketing strategy.
Take the guesswork out of your marketing by developing a strong profile of your customers and knowing what they are seeking solutions for right now. Map out their ‘decision-to-buy’ journey, then plan and create the content for your digital space that isn’t just relevant, but targeted and engaging. Rather than shout about your product or service, be ready to ‘pull’ customers in at any stage of their purchasing journey.
Benefits to You and Your Company
Traditional marketing involved a linear purchasing ‘funnel’ concept. The digital age has mostly done away with this ‘funnel’, and shifted the control from marketers to consumers. No standard purchasing process exists anymore, and as a business you have to ensure people can find you when they’re looking for information.
The more you know about your customers, the better you can position yourself to attract them online and quickly build strong relationships. You can attract more customers to your business using a process that is efficient in both time and cost.
Better still, when you research the sort of questions they are asking, you know exactly the type of digital content that will attract visitors, get them to engage with you, and turn them into leads and customers.
Who Should Attend?
This workshop has been developed for Business-to-Consumer (B2C) companies. A similar workshop may be developed for Business-to-Business (B2B) if there is enough demand (contact me to express an interest in this).
This session is for anyone who markets a business without a digital marketing professional on their team. This generally makes it attractive for small and medium-sized businesses that either need to market their products/ services themselves, or want to know more before investing in an external specialist.
By the end of the session, you will be able to:
- Build a customer profile that underpins a targeted content marketing strategy
- Identify up to 5 digital activities that…
- Build brand awareness to your target market
- Create or strengthen touchpoints that influence your customers’ decisions to buy from you
- Build customer loyalty to your brand
- Relate the above 3 points to your customer’s decision journey
- Plan digital content for your website or blog that is aligned to your customer profile and decision journey: “content/ inbound marketing”
Workshops are relaxed, informal, and interactive. Delegates apply their learning directly to their own business throughout the session, and the learning outcomes are designed to form the basis of a SMART action plan.
This is a three hour workshop, costing £97 to attend. There aren’t any future workshop dates at the moment, but you can access the 28-page premium workshop pack as a PDF digital download for £29.99.
You can buy the download by clicking the button below and paying through PayPal, by debit/credit card or PayPal transfer.
WAIT! For a limited time, you can get this workshop pack for just £3! If you complete my survey, I will send you a discount code for 90% off! Click here to open the survey.
(Secure payment via PayPal. Immediately after payment you will receive an email with your download link.)
Find Out More
The workshop is run in Rochester, Kent. If you would like to know when the next workshop is running, the best way is to subscribe to my emails, and you will be the first to know.